Wednesday, April 22, 2009

Opportunity trumps cost cutting

Folks, the word is in from some strategic leaders...Opportunity trumps cost cutting for companies that will succeed in this economic environment. Now this is not a new concept but you wouldn't know it if you only listen to the TV news, cable or network. Yes, it's tough out there and most companies don't have money to throw away, but, and it's a very big but...

Why am I saying this? Because in the last couple of weeks I've chaired two very different panels of people who are strategic leaders who all say the winning strategy is looking for the opportunities -- the top line, revenue generation through innovation and grabbing the vast opportunities that are out there, is where the winners are. You cannot cut your way to profitability or success.

Two weeks ago I chaired a panel of five of the executives I interviewed for my newly published book. (Conventional Wisdom: How Today's Leaders Plan, Perform, and Progress Like the Founding Fathers.) They included Greg Swienton, CEO, Ryder System, Ben Baldanza, CEO, Spirit Airlines, George Hanbury, COO/EVP, Nova Southeastern University, John Stunson, City Manager, Oakland Park, Florida, and Evan Rees, former banking executive and fundraiser for the Boy Scouts and homeless. Today I chaired a panel of technology executives speaking at an international conference on software quality. They were Jason Kalich, General Manager, Relationship Experience Division, Microsoft, Mike Zanillo, CIO, WMS (gaming entertainment industry,) and Phil Beckman, VP of Research and Development/Products, SpringCM, (on-demand content management solutions.)

These executives from diverse industries, geographical regions, backgrounds, and areas of expertise ALL said the same thing. It's about opportunity. Do you hear that? Opportunity.

A few blog entries ago I reminded people about the Chinese ideogram for the word "Crisis" that contains the symbols for "Danger" AND "Opportunity." These folks all echoed the same understanding of the universe. We must acknowledge the danger and then focus our energies on the Opportunity. The framers of the U.S. Constitution and the entire revolutionary generation that we acknowledge as the founders of the U.S. understood this. They knew their lives were at stake -- the danger was physically hanging on the gallows or the nearest tree. Like the panelist they were not unrealistic in their assessment of the danger. But unlike the talking (empty?) heads on TV, they did not allow that to constrain their thinking and creativity. These leaders, ancient and modern, focused on opportunity, on finding new areas for success, of capturing the future and not miring themselves in the present or the past.

Think times are tough? It's a matter of perspective. Think again, it's the time of opportunity. Read my earlier blog on the manufacturer who captured the lawn flamingo market...or look at the origins of Microsoft or other great companies that took carpe deim literally -- seize the day!

Wednesday, April 1, 2009

April 1 is not a foolish day

April 1 is an important day in American history, although few people know it. This is the anniversary of the first day the new Congress under the new Constitution met, had a quorum, and could conduct business. April 1, 1790. No foolin'...James Madison and the other delegates assembled to begin the business of putting the newly ratified Constitution into action. They began the business of ensuring the fragile union survived and grew strong.

This was no easy task. This was a new form of republican government. The delegates were serving two year terms in the newly established House of Representatives. They knew they would have some real power to get things done and to levy the necessary taxes to meet their obligations. Under the now-defunct Articles of Confederation, they were only able to beg the states to support initiatives with money. Now they represented specific geographical constituencies and each had a vote unlike the one vote per state under the Articles.

The crisis that brought on the Constitutional Convention and resulted in the new government was still raging; foreclosures, inflation, threatening foreign powers, creditors demanding payment for war debt, and more. The situation was not unlike today, although the country was more vulnerable than now.

As usual, James Madison had made a thorough study of the issues. He had the responsibility for seeing that George Washington's agenda made it through the new legislature. To gain ratification of the new Constitution, he had promised to bring a bill of rights into the amendment process. He would also have to see to it that the proposal for funding the debt and establishing a national bank would pass even though he had grave doubts about it. However, Alexander Hamilton, the new Secretary of the Treasury had convinced him it was a necessity to deal with their disastrous financial and credit situation.

Today's leaders face many of the same crises as the those in that first Congress. In fact the parallels are startling. They also face tough, even unpleasant choices. Several of the contemporary leaders profiled in my new book spoke at a seminar for local business people on March 27. They agreed with the premise that now is the time to focus on opportunity while doing what is necessary to get through the short term.

Greg Swienton, CEO of Ryder System, repeated his philosophy from his profile in the book. He has charged his team with looking for every alternative saving before letting an employee go. That means getting rid of things that make their lives more convenient or comfortable but do not actually contribute anything. He had already led the way by getting rid of the corporate jet when he became CEO.

Ben Baldanza, CEO of Spirit Airlines, was also on the panel and interviewed in the book. In a piece about him in the New York Times on Monday, the reporter was incredulous at his plain office in a nondescript office park. Baldanza was photographed with his own vacuum cleaner he uses to keep his office clean. But this is exactly the leadership image he is trying to set.

The key for all of the leaders on the panel is to focus on important isses with strong, decisive actions that are congruent with their larger mission.

So, no foolin'...take these leadership lessons to heart on this historic day.
(c) Rebecca Staton-Reinstein

Read more about these modern leaders and those of the early republic today -- Conventional Wisdom: How Today's Leaders Plan, Perform, and Progress Like the Founding Fathers

The full panel included: Greg Swienton, CEO, Ryder System; Ben Baldanza, CEO, Spirit Airlines; John Stunson, City Manager, Oakland Park, Florida; George Hanbury, COO/EVP Nova Southeastern University; Evan Rees, former President, CNL Bank, now working full time to raise money for the Boy Scouts and the Partnership for the Homeless.

The panel presentation will be available soon on our website.